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Microsoft Dynamics 365 Marketing Functional Consultant Sample Questions (Q243-Q248):

NEW QUESTION # 243
You work for a non-profit organization where donations are registered and managed within the same Microsoft Power Apps environment where Dynamics 365 Customer Insights - Journeys is enabled and used.
The donation table has a direct link to a contact record. When people cancel a donation, a reason is added through an option list.
When a donation is cancelled and becomes deactivated, the donation team wants to trigger a real-time journey to send a confirmation and call-to-action for a single donation. To accomplish this, you work with the donation team and create the journey and a Microsoft Dataverse trigger for the donation table. However, there are some cancellation reasons that are NOT applicable and should NOT be included in the journey.
You need to ensure that certain cancellation reasons are excluded and do NOT start a customer journey.
What should you do?

A. Add an attribute tile in the real-time journey. Add filter conditions with the applicable cancelation reasons. Only add the email tile to the applicable branch.
B. In the creation step of the customer journey, add filter conditions to specify which cancellation reasons it should run on.
C. Create an exclusion segment of contacts that have donations with specific cancelation reasons. Add this segment to the real-time journey as an excluded segment.
D. On the Dataverse trigger, set the attribute that activates the trigger to the Status field instead of the Cancellation Reason field,

Answer: B

NEW QUESTION # 244
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.

A. Active Marketing lists where the subscription field is set to False
B. Published Marketing Lists where the subscription field is set to True
C. Published Marketing Lists where the subscription field is set to False
D. Active Marketing Lists where the subscription field is set to True

Answer: D

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form

NEW QUESTION # 245
You are working with Dynamics 365 Customer Insights - Journeys
The marketing department wants to know what information can be used to dynamically personalize email messages. Which two types of items can be placed in a message as dynamic values? Each correct answer presents a complete solution. NOTE: Each correct selection is worth one point.

A. Social media posts
B. Social media links
C. Values from a specific Case record
D. Your company's phone number
E. Subscription-center link

Answer: D,E

NEW QUESTION # 246
The marketing department wants to set up a real-time trigger-based journey to thank contacts who made a donation toward a specific cause. To achieve this, the donation process will initiate a Dynamics 365 Customer Insights - Journeys trigger. This process will include the URL of the individual hero banner of the cause.
You need to ensure that the image from the event trigger is added to the email and displays correctly.
Which two steps do you need to perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.

A. Ensure the attribute name of the field with the URL is set to "image" when setting up the trigger.
B. Add an image element, and open the HTML editor of the designer. Find the relevant image element, and replace the URL of the "src" attribute with {{image}}.
C. Within a text box, add the pre-defined token with the image field. This will add the {{image}} token into the text box and replace it with the hero banner.
D. Add a predefined token where you use the URL field from the trigger as a personalization token. Then set the image as the label.

Answer: A,B

NEW QUESTION # 247
You are a marketing professional who frequently creates and sends surveys to your company's customers. You need to know various satisfaction metrics and their mapping to survey questions.
Which type of grouping is appropriate for each Net Promoter Score (NPS) satisfaction metric' To answer, drag the appropriate grouping to the correct satisfaction metric. Each grouping may be used once, more than once, or not at all You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct match is worth one point.

Answer:

Explanation:

Explanation:

NEW QUESTION # 248
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